Beezwax Collaboration in Action: Insights From Our Work and Our Team

We believe ideas get better when shared. This space is where our developers, designers, and data experts open up about what they're building and why it matters.

User’s Sandbox: Performance, data integrity, and UX for FileMaker

The "User’s Sandbox” (aka “Local File") technique builds a sandbox for data editing by users, protecting data integrity and transactionality, without sacrificing usability. After refining this approach to prioritize user experience and security, at Beezwax we’ve used it for years, adapting it to build more performant, more accurate, better looking, and more functional Claris FileMaker applications.
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I See You: Intro to Observer Pattern

Observer pattern is a behavioral design pattern that attempts to resolve the problem of multiple objects depending on the state of a single object. Here’s an overview, and a somewhat simplified example (using Ruby).
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Beezwax's Vincenzo Menanno Wins Claris Excellence Award for Lifetime Achievement

Claris International Inc., an Apple company, named Vincenzo (Vince) Menanno of Beezwax as winner of the Claris Excellence Award for Lifetime Achievement. The award was presented during Claris Engage 2024, February 6th-8th at the Apple Austin Campus. The award 'salutes a Claris Partner or community member who is a long-time pillar of the Claris Community and recognized as a leader whose voice is respected. We highlight Vince Menanno's 30+ year career as a consultant, technical innovator, developer advocate and community leader.
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Rock Solid Business Logic: The Action Pattern

The Action Pattern offers an organized approach to managing business logic in software applications. It provides flexibility, scalability, and confidence for developers, even as AI’s role in programming expands. Implementing this pattern involves wrapping operations into objects, leading to SOLID code. By dividing complex tasks into smaller actions, the pattern facilitates testing and scalability, enabling business logic to be shared across multiple applications.
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System for Success: Atomic Design for Google Display Ads

Our UX/Design team shared their process for creating display ads, for Google Ads and social media campaigns, using a system to optimize collaboration between Design and Marketing teams. Our marketing team wanted to implement a design system that could quickly generate different variations of display ads in multiple sizes, based on IAB Fixed Size Ad […]
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Beezwax Sponsors and Presents at Claris Engage 2024, FileMaker Developer Conference on Apple's Austin Campus

Claris Engage 2024, the premier event for the Claris/FileMaker developer community, will take place at the Apple Campus in Austin, Texas. The event promises three days of collaboration, learning, and networking. Beezwax, a Claris Platinum Partner and leading industry player, will present innovative solutions and software creations at the event, such as bzBond, Tableau Connector, bBox, and InspectorPro. The company's commitment to client success and technological innovation will be on display, making Beezwax a must-visit at Claris Engage 2024.
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Google Ads Essentials: Common Challenges in Ads Performance

Google Ads, formerly known as Google AdWords, is now a vital component of marketing strategies. The platform’s evolution over the years has made campaign setup easier. This article outlines common issues and solutions, including low impressions, poor clicks, and low leads. It emphasizes the importance of thorough campaign management for optimal results.
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EngageU 2023 – Most Inspiring Claris FileMaker Development Conference

I collected some thoughts and observations from EngageU 2023, the European Claris / FileMaker Developer Conference held Nov 12-14 in Antwerp. Beezwax was proud to be a sponsor. There were plenty of technical discussions, a few described here, and even moreso, plenty of things that should make us all inspired heading toward 2024. If last […]
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